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JULY 2015

Cover Story: Marketing

Web Marketing Myths Debunked
by Maggie Crowley, and Kristin Harad, CFP®

Tips and techniques for creating a website that resonates, inspires, and generates leads.


Practice Management

“Sell” Is Not a Four-Letter Word

by Marie Swift and Marion Asnes
Master the art of conversational selling to boost your success.


Reduce Retirement Costs with Deferred Income Annuities Purchased before Retirement

by Michael Finke, Ph.D., CFP®, CFA and Wade D. Pfau, Ph.D., CFA
This analysis suggests that short deferral period annuities can reduce the cost of funding retirement, provide longevity protection, and offer behavioral benefits.

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