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​Vanguard becomes first Cornerstone Partner of the Financial Planning Association


DENVER (November 1, 2016) – Today, the Financial Planning Association® (FPA®) announced Vanguard as its first Cornerstone Partner. This strategic relationship is designed to deliver deeper professional insight, awareness and resources for the benefit of the financial planning community, including the 24,000 professionals comprising FPA's membership.


By becoming a Cornerstone Partner, Vanguard and FPA will engage in a multi-year effort to bolster the base of professional knowledge by making available native and co-branded content and subject matter experts to FPA members, including CFP® professionals and FPA chapters across the country. One of the marquee names in financial services, Vanguard shares in FPA's commitment to the financial planning community, the professional growth of Certified Financial Planner™ (CFP®) practitioners and belief that financial planning must be delivered in a competent, ethical and transparent manner.


"Vanguard has been a dedicated supporter of FPA national and chapter conferences for years. This new relationship will elevate their status within FPA as one of our core strategic partners," says FPA Executive Director/CEO Lauren M. Schadle, CAE. "Vanguard's presence within the association will be enhanced at all levels and our members and chapters will be the direct beneficiaries of the work we will be doing together."


One of the primary opportunities for FPA and Vanguard through this new partnership is to support FPA chapters in their goal of building local communities of practitioners where they can learn and share with one another. By forging collaborative relationships between Vanguard and select FPA chapters, members will receive enhanced educational offerings while chapters form a more strategic, long-term opportunity.


"Through our expanded relationship with FPA, Vanguard will further support the financial planning community through our expansive research, industry experts and content. We value the FPA commitment to its members and look forward to working with FPA as a core strategic partner," says Jack Brod, Vanguard head of Registered Investment Advisors. 


The relationship with Vanguard marks the official launch of the FPA Cornerstone Partner Program. The pending shift to a fiduciary standard, rapidly advancing technology innovations and a more holistic focus on client needs is having a significant impact on FPA members and the next generation of financial planners. FPA is uniquely positioned at the center of these shifting winds to take a more proactive leadership position for the benefit of the financial planning community, which Vanguard and other partners will be instrumental in addressing.


"Over the years, the support of corporate partners has enabled FPA to enhance the body of knowledge that drives the financial planning profession, while directly impacting the bottom lines of our members. But these partnerships have been somewhat transactional and tactically-focused. The Cornerstone Partner program is a more thoughtful, strategic approach to our alignment with corporate partners and we are honored to have Vanguard on board as our first Cornerstone Partner," added Schadle.


FPA and Vanguard will be engaging in discussions in the coming weeks to explore specific content and programming opportunities that will be of most benefit to FPA, FPA chapters, members and Vanguard.




About the Financial Planning Association


The Financial Planning Association® (FPA®) is the principal professional organization for CERTIFIED FINANCIAL PLANNERTM (CFP®) professionals, educators, financial services professionals and students who seek advancement in a growing, dynamic profession. Through a collaborative effort to provide more than 24,000 members with One ConnectionTM to tools and resources for professional development, business success, advocacy and community, FPA is the indispensable force in the advancement of today's CFP® professional. Learn more about FPA at and follow on Twitter at


About Vanguard


Vanguard provides investments, services, education, and research to thousands of financial advisory firms representing more than $1 trillion in assets, as of September 30, 2016.  One of the world's largest investment management companies, Vanguard managed $3.6 trillion in U.S. mutual fund assets, including $579 billion in U.S. ETFs assets, as of September 30, 2016. The firm, headquartered in Valley Forge, Pennsylvania, offers 179 funds to U.S. investors and 177 additional funds in foreign markets to more than 20 million investors worldwide. For more information, visit vanguard.​com. ​