OneFPA.org provides One Connection for CFP® professionals to vital resources and tools
DENVER - The Financial Planning Association® (FPA®) introduced an all-new organizational website to attendees of FPA’s Chapter Leaders Conference in Broomfield, Colo. on November 16. The new website is in a “soft launch” phase allowing members to review the site and provide valuable feedback in advance of the full rollout in January 2014.
With a focus on simplifying the online experience for the more than 23,000 members of FPA, the new website – OneFPA.org – offers members easier access to resources for professional education, business success, advocacy and community.
“It is imperative for professional associations to offer members an online experience that is streamlined, intuitive and relevant,” said Lauren M. Schadle, CAE, FPA executive director and CEO. “For the past several months we have evaluated our web presence and identified many ways in which we could improve upon what we were offering as well as our navigation and search function. This is just the beginning, however, as we look to constantly add new, valuable tools and resources to the site that will assist our members in being the most knowledgeable, most successful planners they can be.”
OneFPA.org was designed to be cleaner and less cumbersome to navigate than the preceding FPA website and dynamic search functionality was built into the new website to make finding resources, tools, and information easier for visitors. Members who log into the website are now able to access their own unique “MyFPA” dashboard that provides information and personal details on one dedicated page. These dashboards feature – among other things – personal profiles, continuing education (CE) reports, online communities and discussions and volunteer groups.
“Over the coming months we will gather feedback from our members and further refine the content and function of the website to make it as impactful as possible for them,” added Ms. Schadle. ”While we collect this feedback we will move forward on identifying ways to improve the new website and build in new features and resources to make it cutting-edge for our members.”
While OneFPA.org is for members and financial planning professionals, FPA also developed a new consumer-oriented website – PlannerSearch.org. The new, easy-to-navigate consumer website features content intended for the public. Tools and information on working with financial planners take center stage, including articles and checklists, the All Things Financial Planning Blog, information on working with and selecting a financial planner and one-click access to FPA’s PlannerSearch function for consumers interested in working with a CFP® professional.
“By splitting off consumer content into its own standalone site, we are better able to focus on the needs of our members. The new website provides us an effective, easy-to-use vehicle for delivering educational and business-building tools and resources to help members become better planners and business owners,” concluded Ms. Schadle.
Both websites are slated for full launch in early January 2014.