Cover Story: Marketing
Compiled by Ana Trujillo and Carly Schulaka
Experts, coaches, planners, and authors give their best tips for effective marketing.
Don’t Avoid Content Marketing
by Kristin C. Harad, CFP®
Content marketing doesn’t have to be overwhelming. Here’s how to turn your excuses into action.
by Gaobo Pang, Ph.D., CFA
This analysis concludes that selecting or dismissing investment strategies based on fees in isolation is likely a biased effort in helping workers prepare for retirement.