Financial Advisers: Leverage Social Media and Thought Leadership to Drive Business Growth
One thing is clear. Today's consumers of financial services are expecting their advisers to not only give sound advice, but to educate their clients on why the financial decisions they are making are either prudent or misguided.
A recent study by LinkedIn and the Financial Planning Association (FPA) revealed that while the fastest growing financial advisory firms employ many traditional strategies and tactics to spur business growth, they are also engaging in more progressive communications approaches, including social media and thought leadership. In fact, 67 percent of high growth firms say they added new clients directly as a result of social media activity.
The study report "Communication Evolution: Financial Professionals and the Future of Thought Leadership and Social Media" is based on original research of more than 1,200 financial advisers and more than 1,000 investors. Now available, the study report includes key findings on:
What investors expect from their financial advisers in terms of education and guidance.
Why it is critically important for advisers to target content to their clients in the right way.
How advisers use professional and social networks to increase awareness and credibility.
Download "Communication Evolution: Financial Professionals and the Future of Thought Leadership and Social Media" now for data and insights that will help you engage your clients and prospects in today's fast-paced communication world.
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